I kept missing
the homes
I actually
wanted.

It happened more than once.

I knew exactly where I wanted to live. Not a vague type of neighborhood or a rough budget range. I mean specific. A particular street. A specific block. Houses I had walked past and thought about.

None of them were for sale. And when one finally came up, I missed it. It was gone before I even had a chance.

So I did what most people do. I went back to the listings. I picked from what was available. I settled — not dramatically, but I settled.

That's a strange thing when you think about it. One of the most important decisions you'll make in your life, and the starting point is whatever happens to be on the market that week.

I've moved a lot.

I'm a serial entrepreneur. I've built and sold companies, invested in others, and spent time as a partner at a VC firm. I'm also a father of two teenage boys.

Over the last 15 years, I moved multiple times. Each time, the same pattern: I knew exactly what I wanted, had no way to track it, and ended up choosing from what happened to be listed at the right moment.

There was no tool for this. No way to follow a street. No way to signal interest in a home that wasn't for sale. No way to get ahead of the market — at all.

It's not just me.

When I started talking about this idea, the reaction was immediate. People didn't need an explanation. They'd had the same experience. They could name specific streets, specific houses, specific neighborhoods they cared about — with no way to act on that.

In a survey with over 300 respondents, more than 80% said they'd be interested in a platform that gives access to homes before they're listed. That's not a niche. That's a structural gap in the market.

A market that starts with intent.

Long term, I see this becoming a marketplace with three parts:

• Buyers who show intent on specific homes, streets, and neighborhoods
• Owners who aren't actively selling but might be open to it
• Brokers, investors, and agencies who operate around that activity

The business model isn't locked in yet. That's honest. But the problem is real, and the demand is there.

This isn't about replacing the existing real estate market. The goal is to expand it. A large number of potential transactions never happen because buyers and sellers never meet at the right time. We want to fix that.

One side first. Intent.

We're starting with buyers. Before anything else, we want to demonstrate real value for people who know what they want but have no way to act on it.

• Track homes, streets, and neighborhoods — not just active listings
• Capture what you actually want, not what happens to be available
• Get early signals before anything is officially listed

If this works, we build from there.

Right now we're building a prototype with a small group of early users. If this resonates with you, apply for beta access below.